The Study of performance correlations between professional educators and sales personnel:sampling from NanShan life insurance Taipei district

• Main Authors: HSIAO TSAI CHIH, 蕭彩治
• Other Authors: JOU MIN
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/88075469589129847505

碩士 === 國立臺灣師範大學 === 工業教育學系 === 101 === Working as an insurance agent and a member of the insurance training system for about eight years, the author has always wished that every insurance agent could maximize their potential and live up to their dreams through effective training. During the author’s engagement in life insurance marketing, many members in the training school are graduates of vocational training or the vocational education system; not only do these graduates perform brilliantly, but by applying their technical assets gained from vocational training, they are often amongst the top performers in companies. It is the author’s wish, through scientific and empirical investigations, to explore if there exist a close connection between our vocational education system and life insurance sales performance and hope the conclusions from this research can be used as guidelines for vocational education systems and a reference for market orientations and employee recruitments. This study has found that: (1) Life insurance sales who have participated in education and training, were all satisfied with the results. This proves that education and training can effectively improve KASH abilities and should be recognized as such. (2) The sales’ “position” in a company directly correlates to the effectiveness of education and training on that particular sales and that the knowledge, attitudes, skills, and habits of these individual sales are significantly different. "Age" is also an important factor for the effectiveness of education and training as well as each sales’ "Major", these two criteria affect each sales’ knowledge, attitude, skills, and habits. "Family support" also has a significant impact, but in the confidence of each particular sales towards education and training. (3) The average monthly FYP in the latest three months varies significantly with rank in the company, his or her major, and family support of that particular sales; successfully insured cases in the last three months varies significantly with years in the field and family support of that particular sales; last year’s income varies significantly with different age, support in the company, rank in the company, his or her major, source of income in the family of that particular sales. (4) Different sales performances create stark differences in a manager’s leadership style and his or her educational training; “last year’s income”, the confidence of effective training, and leadership style all have considerable significance.