The influence of message framing of school pricing strategies on choosing school’s willingness of parents of sixth graders in elementary schools
碩士 === 國立臺南大學 === 教育經營與管理研究所碩士班 === 101 === In the face of the pressure of the low birth rate, and promote school marketing imperative. Of this study is to explore school marketing pricing strategies, different message framing application in prospect theory to push pricing strategies, and whether th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13470119848788527712 |