The Influence of Trust Antecedents on Trust and AffectiveCommitment of School New Students’ Parents

碩士 === 國立臺南大學 === 教育經營與管理研究所碩士班 === 101 === Previous studies indicate that trust antecedents can enhance trust and commitment. According to the literatures, this study adopts three trust antecedents, marketing communication strategies, shared values, and school characteristics, to explore the relati...

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Bibliographic Details
Main Authors: Chi-hung Kuo, 郭啟鴻
Other Authors: Shueh-chin Ting
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/87313614162923247408