How virtual community effects brand loyalty, purchase intention, and consumer power through the view of information transparency

• Main Authors: Chen, Yung-Chia, 陳勇嘉
• Other Authors: Hsu, Pei-Fang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/84858761141458127373

碩士 === 國立清華大學 === 服務科學研究所 === 101