Growth Strategy: the Case Study of KINIK

• Main Authors: Yao, Kuo-Ching, 姚國慶
• Other Authors: 洪世章
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/41779111839789469365

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 101 === Growth is the first priority target of a firm. How to grow? The question is especially the toughly thinking topic to all firm’s top leaders. This thesis adopts the single-case study methodology to analyze the growth bottleneck and the growth strategic meditating process of case company, KINIK. This thesis studies the growth strategic choice by two segments, the foreign market and the domestic market. Foreign market studies base on the theory of International Direct Investment, and domestic market studies base on the literatures of the three fundamental growth strategic choices. This thesis concludes some growth strategic suggestions for case company by synthesize the growth strategic theories and the KINIK’s organizational characteristics.