| Summary: | 碩士 === 國立清華大學 === 經濟學系 === 101 === In recent years, the foreign investment in the Asian market has become the main trend for Taiwanese businessmen, and China is the major area of their investment. As a result, it is important to explore what factors affect the profitability of Taiwanese businessmen in China. Taiwan’s dependence on China market rises increasingly high as the number and the scale of investment of Taiwanese businessmen in China have accounted for a large proportion of foreign investment in Taiwan. The purpose of this study is to empirically investigate the profitability of the Taiwanese businessmen in China based on the data from the "Overseas Investment Business Operations Survey." This study also attempts to examine the effect of ECFA on the profitability of the Taiwanese businessmen in China.
As we use the year dummy variable to represent the role of ECFA, our findings may not be fully attributed to the ECFA. However, we may still infer that the establishment of the ECFA has a positive effect on the profitability of the Taiwanese businessmen in China. It is worthwhile to mention that localization plays a significant role in increasing the profitability of the Taiwanese businessmen in China. In all the models we have applied in this study, the degree of integration with the local market has shown a significant positive impact on the profitability level. In addition, the investment region, the Industry type, the size of the parent company, the investment motivation and the proportion of non-Taiwanese R&D employees all have various degrees of impact on the profitability of Taiwanese businessmen in China.
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