| Summary: | 碩士 === 國立清華大學 === 國際專業管理碩士班 === 101 === A study on the business model analysis of the co-creating social business: a case study based on crowdsourcing companies.
Po-Yun Wang, Advisor: Professor Hung-Chang Chiu
Master of International MBA in Technology Management,
National Tsing Hua University, Hsin-Chu City, Taiwan
In Taiwan, medium and small enterprises are the mainstay of the economy. The majority of Taiwanese chooses franchise business to start up a company, while the entrepreneurs in America prefer to choose social businesses as their start-up businesses. With the era of Cloud and web 2.0 unfold, even small companies could provide a personalization service to clients through social networking. Many new startups in the U.S. adopted Crowdsourcing business model is increasing noticeably. Hence, the research selects five outstanding Crowdsourcing companies to analyze. The purpose of the study presented in this article is to use Mark Johnson’s four-box business model to find out the factors contributed to the success of companies such as Threadless, Quirky, Microtask, Kickstarter, and Article One Partner. The four elements embed inside the model are customer value proposition, profit formula, key resources, and key processes. The analysis helps us to decode how do they create, communicate, and deliver value to targets profitably. It is hoped that this study may provide a better understanding of the crowdsourcing companies for future Taiwanese entrepreneurs.
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