An Exploration of How Color Affects Customers' Purchase Intention in the View of Utilitarian/Hedonic Product
碩士 === 國立清華大學 === 科技管理研究所 === 101 === An Exploration of How Color Affects Customers' Purchase Intention in the View of Utilitarian/Hedonic Product
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76982183629518229731 |