The Research of New Entry Brand's Strategy in China: A Case Study of DBS Being Agent for T Brand

碩士 === 國立清華大學 === 科技管理研究所 === 101 === China has a big market because it has large of land and large population. Various international brands are attracted to develop in China, especially when China officially joined the WTO in 2002. This market is become more and more important. However, China is...

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Bibliographic Details
Main Authors: Kuo, Rui-Jin, 郭瑞謹
Other Authors: Lin, Bou-Wen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/cc9mz6