Key success factors of medical tourism in Taiwan

• Main Authors: Tsu-Lin Fan, 范芷琳
• Other Authors: Chih-Hung Wang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/79585553994446927443

碩士 === 國立臺中教育大學 === 永續觀光暨遊憩管理碩士學位學程 === 101 === The global medical tourism industry is in the ascendant. Depth interview, modified Delphi method and Analytic Hierarchy Process were employed in this study to draw out the key success factors of medical tourism in Taiwan. Industrial, official and academic experts and scholars were interviewed. The results showed that tourists from China mainland are the best marketing target that we have to strive for due to the closeness in distance and similarity in culture. Tourism and medical belong to two completely different scopes and separately develop formerly. From the successful experience of neighboring countries such as Singapore and Thailand, the effect of one plus one greater than two can be made if we integrate them successfully. Furthermore, marketing, promotion and government attitude are also important. The role of the government is not only a backstage planner, government also have to provide more substantial help and guidance for practitioners in addition to the mentality of support. According to the successful experience of other countries, interagency unit is help to integrate and coordinate the resources. Medical tourism industry in Taiwan will be promising while government and practitioners complement to each other. Literature review and expert interviews was used in this study to compile the key success factors of medical tourism in Taiwan into six dimensions and 38 factors. After two rounds of modified Delphi survey were implemented and inappropriate factors were removed according to the opinions of experts, a framework with five dimensions and 36 factors of the key success factors of medical tourism in Taiwan were thus established. Analytic Hierarchy Process questionnaire was designed according to this framework. Weights ratio given by experts was used to identify the key success factors that affect medical tourism in Taiwan.