Management Strategy of Women Hospital in Taiwan- A Case Study of Lucina Women and Children Hospital

• Main Authors: Chun-Neng Fang, 方俊能
• Other Authors: Wu Chi Cheng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/84224365690035450061

碩士 === 國立中山大學 === 高階經營碩士班 === 101 === The growth of scientific technology and world economy progress prosperously. On the contrary, in the developed countries, the fertility rate regresses universally. In recently 20 yrs, the fertility rate of Taiwan is also decreasing, too. Twenty yrs ago, the fertility rate of Taiwan people was 2.0 and the trend was going lower and lower. In 2003, it was reported the total fertility rate in Taiwan decreased to 1.2, just a little higher than that of Hong Kang and Macau, 0.9. In Taiwan, the government health care insurance is the major source of the income of the medical care providers. But due to budget of the government, the health care payment is getting lower. Since there is no extra-payment for the four major subjects of internal medicine, surgery, gynecology, obstetrics, and pediatrics, it blocks the inflow of the man power into these subjects. Medical human resources become worse and worse under this circumstances. Medical relationship between doctors and patients is also going down. Risk of legal problem among these subjects of medical providers stays high and increases at high speed in these years. Medical dispute of gynecology and obstetrics is about 15% of all. Among them, 80% is criminal action. The average ratio of medical dispute is around 0.18 to every doctor, but 0.51 to gynecological and obstetric doctors. It means that there is 2.8 fold of medical dispute especially to gynecological and obstetric doctor. Long working hours, less payment, short of human power and high risk of medical dispute make the gynecology and obstetrics a sunset industry. The Lucina women and children hospital upgrades the traditional thinking of the medical providers, focus on medical care and also on patient human care. With focusing on medical profession and scientific management, education of human resource, supply chain management, marketing economy, marketing management, we strengthened the hard ware of our equipment, also improved our professional medical care, with our considerable service and outstanding soft power, put ourselves at the top of this profession. Based on the performance of the Lucina women and children hospital, We tried to organize it into a model of the best practice. In the near future, firstly, we will organized the horizontal integration with merging the gynecological and obstetric clinics in Kaohsiung to maximize the numbers of the patients and increase the ability of price negotiation with our supply chains, and next step forward to vertical the integration with other medical clinics to organize an ideal professional medical service web. Finally, based on the medical service web, I will multiply the model to mainland China and also fulfill the social responsibility to feedback to the society. Key word: management strategy, medical service web, Lucina women and Children hospital, Taiwan Gynecology and obstetrics, the model of the best practice