The purchase habit of the medical cosmetic skin care products influence the consumers in the southern region of Taiwan

• Main Authors: LI-HUI YEH, 葉麗惠
• Other Authors: Jun-Ying Huang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/rnnk45

碩士 === 國立中山大學 === 高階經營碩士班 === 101 === Due to the progress of society, the purchase and use of skin care products are more obvious increasing trend, and consider that the use of skin care products is a courtesy. However, in order to get a grip on consumer buying behavior, understand customer needs is vary important. The reasons for consumers to buy products, consumers are judged by what kind of messages that meet their own medical cosmetic skin care products is one worth discussing. This study sampling parent substance focuses on regions of the female customers in Kaohsiung and Tainan. For effective questionnaires, the study descriptive statistical analysis and other methods for data analysis, statistical significance interpretations, the condition of the purchase of the most cost-efficient health beauty care products. The study found that the majority consumers are white-collar workers, mostly ages 20-40 years old, 20 years of age and 50 years of age rarely, perhaps working age and social, economic-led force. The consumers usually based on individual needs, to take rational consumption, rather than the blind pursuit. In addition to the quality of the product itself, marketing services and sales method is still an important factor affecting the sales of goods.