A Study of the Relationships between Elite Services and Marketing Strategies on the Customer Commitment －A Case Study of the Aviation Industry
碩士 === 國立中山大學 === 高階經營碩士班 === 101 === With the gradual growing demand of air travelling over recent years, capturing the airline passenger’s market share has become a critical point in increasing revenue in the airline industry. According to the statistic published by Sky-team airline alliance recen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yx5y24 |