Dialogic strategies: An analysis of online sellers'' Facebook fan pages
碩士 === 國立中山大學 === 傳播管理研究所 === 101 === The current study extends the exploration of online relationship building by examining how Business Next top 100 online sellers use the popular social network site Facebook to assist dialogic communication with their fans. A content analysis of Facebook fan page...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54890225670009985677 |