| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === The architecture industry is a diversified comprehensive industry integrating industry, commerce and services and is usually regarded as a leading one of an economic system. With the increase in national income and living standard, builders evolve their product innovation and service innovation to constant innovation as a source of competitive. With the change of the economic structure, architecture industry in recent years introduced many innovative services and expected to enhance its service quality and product innovation. The literature is mainly by interviews with experts and a review of the relevant literature, and to explore innovation with the point of view of different scholars on service and product innovation, and to provide relevant conclusions and recommendations as a reference in its operations.
Studies on the relationship of ‘Service - related’ factors &;‘Manufacturing - related’ factors, service innovation, product innovation, in the architecture industry are rare. The comparative empirical research explores the relationship of ‘Service - related’ factors &;‘Manufacturing - related’ factors, service innovation, product innovation in the architecture industry with innovative and value nature .
In this study, the questionnaire refers to the questionnaires of domestic and international scholars, and through depth interviews with experts. This study is the case of the builders of the architecture industry. There are 101 valid questionnaires, including Presidents, General Managers and Managers. By means of , descriptive statistics，reliability, validity, factor analysis, correlate analysis and , we use hierarchical regression to realize research variables and verify hypothesis. The main conclusions of this study are as below:
（1）Human capital and training significantly affects service innovation and product innovation in the architecture industry.
（2）Advanced technology (i.e., IT) significantly affects service innovation, but does not affect product innovation in the architecture industry.
（3）Interaction with customers significantly affect neither product innovation, nor service innovation in the architecture industry.
（4）Internal &; external R&;D significantly affects service innovation and product innovation in the architecture industry.
（5）Collaboration with suppliers &; competitors significantly affects product innovation, but does not affect service innovation in the architecture industry.
（6）Market prospecting significantly affect neither product innovation, nor service innovation in the architecture industry.
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