| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === This research uses the approach of narrative inquiry to analyze the life and entrepreneurial experiences of the four entrepreneurs of art café. Based on the concept of human geography on Space, Place and on entrepreneurial identity, this research presents the process of building up the space and the aura of art café, and the meaning and spirit concerning local place which the entrepreneurs tries to relate to are also revealed. Furthermore, through scrutinizing in the origins of the entrepreneurs '' life experiences, we can deeply understand what rooted entrepreneurial identity is, how it to be cultivated in the local places and how it can become a strength to urge them to contribute to the societies of local places and try to build up the identity to the places in the process of entrepreneurial behavior. Following are the main findings in the research:
1. The four entrepreneurs of art cafes create Group Experiential Space based on personal life experience and preferred space construction and details and also blending in the space aura related to local place which they concern.
2. In the Group Experiential Spaced of art cafes, people, through interacting with the objects and the other people in the spaces, would feel the sense of place of art cafes, realize the meaning and spirit of the art cafes and also experience the entrepreneurs'' identities and concern to the local places.
3. Before building up unique and spiritual art cafes, carried the insight related to the issues of local places which cultivated from the past life experiences, the entrepreneurs came to the local places and underwent the intensive interaction with the matters of the places. Through the process, the entrepreneurs cultivate rooted entrepreneurial identity which motivates their entrepreneurial behavior, contribution and build up the identities of the local places.
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