A study of the Social Marketing Strategy of Retailer Industry-A case study of 7-ELEVEN
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === With the rise of the social media economics, not only commercials and advertisement but also social media are marketing tools of enterprises. In Taiwan, Internet users spend 9.6 hours per month as a 1/3 part of total Internet using hours on FaceBook. Because o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24297031947310350159 |