The Effect of B2B Social Media Management Strategy on Advertising &; Communicating Effect and Fan Page Preference– A Case Study Of Intel Taiwan Fan Page
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === Intel, a non-consumer goods manufacturer, actually operates facebook and work hard to communicate with the general consumers recently. As a non-consumer goods manufacturer, what kinds of messages should be released in fan page, and how to maintain the fan page...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59694281303442517327 |