A Study of Consumer''s Motivation and Behavior of Purchasing Health Food Permit Tea Beverage
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === Since the first Health Food permit tea beverage been introduced to market in 2005, Health Food permit tea beverage has become a new type of product in bottled tea beverage industry. The characteristic, motivation, and the impression of product to consumers are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53869224717794723953 |