The study of online game user’s experience and virtual sense of community affect their behavioral intentions
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === This study was to explore the online game user’s experience and virtual sense of community affect the intentions of purchase through the users’flow experience, survey the World of Warcraft players. There are total of 274 valid questionnaires that show there...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90723354421635363976 |