Strategic Analysis of How to Mobilize the Youth to Vote: A Study of Pingtung City

• Main Authors: Ming-Hsien Kuo, 郭明賢
• Other Authors: Cheng-shan Liu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/53296685414300511951

碩士 === 國立中山大學 === 高階公共政策碩士班 === 101 === In Taiwan, the voting rate of the young is low. This paper studied the strategies concerning how to mobilize the youth to vote. In a word, the core purpose of this paper is to effectively improve voting tendency of the youth by application of the strategies. The proposed four strategies are 1. tendency of political party, 2. social community, 3. relationship and family affection, and 4. negative propaganda and clarification. Each strategy was designed based on the literary references. According to the strategies, we delicately designed an experimental questionnaire relating to a virtual election. The virtual candidates in the questionnaire were designed based on the real political men. The questions of the questionnaire were proposed according to our professional website design originality. By use of their emails, we sent the questionnaire to respondents who were expected to be 20~45 years old. In order to gain the real and meaningful data, our respondents were asked to imagine that they replied to this examination on the penultimate day of the real election. In addition, directly using the web linkage to our site, our respondents could promptly answered to us after they received the questionnaire. Therefore, we could collect and analyse the data from the respondents soon and then demonstrate the effects of the strategies. The questionnaires were sent to 623 respondents by email. The measuring time was from April 26th to May 9th, 2013. There were 149 effective samples retrieved through the web linkage to our site. The results showed that the middle-aged group (38 to 42 years old) were deeply influenced by tendency of political party and relationship and family affection. In contrary, the young-aged group (20 to 37 years old) were less influenced by these two strategies. Social community and negative propaganda and clarification had great effects on the young-aged group. Therefore, social community seems to be an effective method for moblizing the young to vote.