A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence

A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence

碩士 === 國立屏東科技大學 === 農企業管理系所 === 101 === 687 Questionnaires were distributed to consumers in Pingtung County whopurchased Chicken Essence among the 651 workable samples retrieved this research examined the sample data on the following areas:descriptive statistical analysis, reliability analysis, fact...

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Main Authors: Hsieh Yuchen, 謝羽榛
Other Authors: Lin Yeong-Shenn
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/46154237684820651217
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spelling ndltd-TW-101NPUS56880312016-12-22T04:18:37Z http://ndltd.ncl.edu.tw/handle/46154237684820651217 A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence 品牌形象、品牌知名度、知覺價值影響消費者購買保健食品意願之研究-以屏東縣消費者購買雞精為例 Hsieh Yuchen 謝羽榛 碩士 國立屏東科技大學 農企業管理系所 101 687 Questionnaires were distributed to consumers in Pingtung County whopurchased Chicken Essence among the 651 workable samples retrieved this research examined the sample data on the following areas:descriptive statistical analysis, reliability analysis, factor analysis, t-test, one-way ANOVA, correlation analysis and multiple regression. The conclusions are as follows: 1. Brand awareness is positively related to brand image. 2. Brand image is positively related to perception value. 3. Brand awareness、brand image、perception value are positively related to purchase intention. Lin Yeong-Shenn 林永順 2013 學位論文 ; thesis 106 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立屏東科技大學 === 農企業管理系所 === 101 === 687 Questionnaires were distributed to consumers in Pingtung County whopurchased Chicken Essence among the 651 workable samples retrieved this research examined the sample data on the following areas:descriptive statistical analysis, reliability analysis, factor analysis, t-test, one-way ANOVA, correlation analysis and multiple regression. The conclusions are as follows: 1. Brand awareness is positively related to brand image. 2. Brand image is positively related to perception value. 3. Brand awareness、brand image、perception value are positively related to purchase intention.
author2 Lin Yeong-Shenn
author_facet Lin Yeong-Shenn
Hsieh Yuchen
謝羽榛
author Hsieh Yuchen
謝羽榛
spellingShingle Hsieh Yuchen
謝羽榛
A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence
author_sort Hsieh Yuchen
title A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence
title_short A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence
title_full A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence
title_fullStr A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence
title_full_unstemmed A Study on the Influence of Brand Image , Brand Awareness and PerceptionValue for the Consumers’ Health Food Purchase Intention—A Case Study of Consumers in Pingtung County and Their Perceptions of Chicken Essence
title_sort study on the influence of brand image , brand awareness and perceptionvalue for the consumers’ health food purchase intention—a case study of consumers in pingtung county and their perceptions of chicken essence
publishDate 2013
url http://ndltd.ncl.edu.tw/handle/46154237684820651217
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