| Summary: | 博士 === 國立屏東科技大學 === 熱帶農業暨國際合作系 === 101 === The purpose of this study was to investigate the main factors affecting recreation farm manager’s innovation adoption in Taipei City, New Taipei City, Keelung, and Taoyung County. These three main subjects are Innovation Perception, Innovation Behaviors and Innovative Performance. These three concepts affects whether the sustainability of recreation agriculture.
From the descriptive statistic analysis, the result showed mangers had better performance in innovation perception then other two concepts. This indicated that managers understood the importance being innovative but had problems in carried out them. From the non-economic performance factor, the outcome illustrated that managers received more confidence after enrolled agriculture recreation business.
The author adopted the “Path Analysis” method to examine their relationships. The results indicated that only two concepts were significantly related. Those were related also showing direct and positive effect. It has appeared that Innovation Perception has effect on Innovative Performance but not on the Innovation Behavior. And Innovation Perception also has effect on the Innovation Performance. Therefore, counseling teams or future researchers can do a study on how to make mangers use of innovative concept in innovative behavior.
Outcome also showed that recreation farm managers were weak in managing “cost and benefit analysis.” They had little skills, concept or understanding about the accounting and financial statement. Therefore, training and education should be reinforced in those areas. Furthermore, managers should encourage their employees on how to decrease the “cost.” And also utilizing the accounting and financial skills in reducing their whole cost through the advanced computer software.
To sum up, the management innovation is essential for managers. It is important because it can reduce the cost and increase the benefit. Furthermore, it can analyze their present and future problems through numbers. To the most essential, it can help the recreation farm to become sustainable.
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