The Relationship Among Visitor’s Leisure Experience , Satisfaction and Participation-Tsou Ma Lai Farm of Tainan City as Case Study

• Main Authors: Chin-Ling Kao, 高錦齡
• Other Authors: Lih-Sheng Ke, Ph.D.
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/27255656411005887961

碩士 === 國立屏東科技大學 === 農園生產系所 === 101 === Leisure Farm is the combination of agriculture production, farm environment and leisure tourism recreation. Also, Leisure farm is the leisure industry of getting intimate with nature and experiencing natural activities. The present study aims to discuss the relationship of customer involvement between leisure experience and leisure satisification could be a mediatior Expectations through literature review and empirical research, if there is a mediating effect from the current status of the research variables, the relationship between the variables, and customer involvement. The purpose of this study is to provide suggestions about the visitors in leisure farm of leisure experience and leisure satisfaction, and how to facilitate customer involvement. In order to achieve the above purpose, a total of 438 valid questionnaires as the data were collected in this study, which is using SPSS 15 statistical software to analyze questionnaire and do hypothesis testing. In this study, the results was found that leisure experience of Tsou-Ma-Lai farm tourists had possitive effect on customer involvement, leisure satisfication, and also the customer involvement to leisure satisfication. What is more, tourists’ leisure experineces affect indirectly through the perception of customer involvement on leisure satification. Therefore, the results of the present study could be the references for future studies and for the managers of the leisure farm.