The Moderating Effect of Cultural Identity on Consumers' Purchasing Intention of Products Creativity
碩士 === 國立屏東科技大學 === 企業管理系所 === 101 === The research aims to discuss the impact cultural identity on consumers' purchasing intention of products creativity. In the research, four cultural and creative products out of the ministry of culture .We took pretest ,avoid products didn't have disti...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24102127979912902392 |