A Preliminary Study of the Relationship between Narrative Strategy Story and Strategy Process Research

• Main Authors: Yu-Fang Huang, 黃于芳
• Other Authors: Chan-Wei Tsai
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/82968258864098458146

碩士 === 國立屏東科技大學 === 企業管理系所 === 101 === Strategic content research mostly belong to a analysis of static state and single layer, and study method also use quality research. But strategy content research become much popular than strategy process research, no mater at the academic theories or industries field of complex and variety strategic studies. We think strategy is not only a conclusion of choice, but it is a dynamic linkage of chain that combined by many single strategy events, its essence is difference and link, and we name this concept as Narrative Strategic Story. In this paper, we uses HTC Corporation to be an example to explain Strategic Selection and Strategic Change. In addition, this study tries to build a theory of Narrative Strategic Story to confirm an academic position of Strategic Process Research by empirical research. In the meantime, we wants to explore strategic studies by Narrative Strategic Story and provide some advice for the development of Strategic Process Research.