The Relationship between Service Innovation and Service Innovation Performance –The Case of Taiwan Service Industry

• Main Authors: Tsung-Ling Shih, 史琮靈
• Other Authors: Chuan-Chuan Tseng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/5fxr27

碩士 === 國立屏東商業技術學院 === 經營管理研究所 === 101 === Taiwanese industry has turned into service industry one after another and it caused the increase the competition among companies. In such a fierce competition environment, companies to be prosperous might execute service innovation. There are many methods to do it. This research is based on Berry et al. 4 models to create new market through service innovation. Starting from the 4 models, this research will inquire the methods that company use to do service innovation. The research uses case studies research method. First of all, we understand the model of how the company do the service innovation by collecting the secondary data. Then, we have an interview with the employee of the company in order to complement the secondary data The study results are as followings: first, for the convenience store, inseparable service type is a better way to do service innovation. Secondly. for the financial industry is suitable for both separable and inseparable service types. Thirdly. telecommunication corporations are suitable for separable service type. Finally, this research also provides the service innovation ways that the best company in each industry do to offer references for similar companies