The determinants of firm performance in the franchising industry

• Main Authors: Chi-Chih Tsai, 蔡啟志
• Other Authors: Liang-Tu Chen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/00112883456196105569

碩士 === 國立屏東商業技術學院 === 經營管理研究所 === 101 === In recent years developing very prosperous in the franchise industry, is one of many people want to start their own business of choice, but how carefully choose a good franchisees franchisors is the primary issue of concern, and this is good or bad join venture fundamental way. This study is "Taiwan chain store almanac 2012" information provided by franchisors do the research object, mainly to discuss the franchise strategy, the headquarters of resources, the bilateral relations affect sexual performance for joining. The results showed that a low-cost franchise strategy significantly affect non-financial performance, differentiated significantly affect the financial and non-financial performance of the performance; franchisors part of education and training resources significantly affect non-financial performance and reduce costs significantly affect the financial sexual performance; bilateral relations, trust significantly affect the financial sexual performance.