Affect consumer consumption patternsof the lodging industry - Kenting

• Main Authors: Mei-Fong Hong, 洪美鳳
• Other Authors: Tzu-Nien Liou
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/14411051360405619235

碩士 === 國立屏東商業技術學院 === 國際企業所 === 101 === Abstract Student ID：100614010 Title of thesis：Affect consumer consumption patterns of the lodging industry - Kenting Total page：49 Name of institute：Pingtung Institute of Commerce Department of International Trade Graduate date：July, 2013 Degree Conferred: Master Name of student：Hong Mei Feng Adviser：Dr. Liu Zainian The contents of abstract in this thesis： This study aims to understand the visitor's stay in the Kenting area Facts and information on demographic variables, and to understand tourists' accommodation and whether the degree of willingness to influence the image of the lodging industry Kenting area to explore is the intention of customers choice of accommodation and lodging products service factors and external factors are likely to affect both the choice of hotel customers future intentions. On May 3, 2013 to May 7 JCP four days, in the street, Hengchun Township, Pingtung County's tourist voucher issued Q. 150, invalid asked vouchers six copies, effectively asking coupons 144 copies. This study used descriptive statistics, independent sample test, one way ANOVA statistical methods for analysis. The results show that: (a) a different gender, age and occupation of the individual factors are significant differences in consumers; (two) different gender, education level and monthly income factor in the choice of products and services are significantly different; (three) different ages, occupation and education level extrinsic factor in the choice of accommodation in significant differences; (four) different accommodation Hotels of respondents choose products and services no significant difference in the individual factors, only for the leisure facilities a significant difference.