| Summary: | 碩士 === 國立屏東商業技術學院 === 國際企業所 === 101 === Abstract
Student ID：100614010
Title of thesis：Affect consumer consumption patterns of the lodging industry
- Kenting
Total page：49
Name of institute：Pingtung Institute of Commerce Department of
International Trade
Graduate date：July, 2013 Degree Conferred: Master
Name of student：Hong Mei Feng Adviser：Dr. Liu Zainian
The contents of abstract in this thesis：
This study aims to understand the visitor's stay in the Kenting area Facts
and information on demographic variables, and to understand tourists'
accommodation and whether the degree of willingness to influence the image
of the lodging industry Kenting area to explore is the intention of customers
choice of accommodation and lodging products service factors and external
factors are likely to affect both the choice of hotel customers future intentions.
On May 3, 2013 to May 7 JCP four days, in the street, Hengchun Township,
Pingtung County's tourist voucher issued Q. 150, invalid asked vouchers six
copies, effectively asking coupons 144 copies.
This study used descriptive statistics, independent sample test, one way
ANOVA statistical methods for analysis. The results show that: (a) a different
gender, age and occupation of the individual factors are significant differences
in consumers; (two) different gender, education level and monthly income
factor in the choice of products and services are significantly different; (three)
different ages, occupation and education level extrinsic factor in the choice of
accommodation in significant differences; (four) different accommodation
Hotels of respondents choose products and services no significant difference
in the individual factors, only for the leisure facilities a significant difference.
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