The Impact of Humor Appeals andMetaphorical Appeals on the PurchaseIntentions of Automobile
碩士 === 國立屏東商業技術學院 === 國際企業所 === 101 === Abstract In marketing research, advertising in our lives is obvious that some advertisers charm often deep value life, is worth exploring, so this study can be seen everywhere in life, the automobile print ads as research and analysis, and humorous and metapho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78783440145396332562 |