| Summary: | 碩士 === 國立屏東商業技術學院 === 國際企業所 === 101 === Abstract
Chunghwa Telecom Co., Ltd. had been through two stages—state-run
period and corporatization, and it was completely privatized on August 12,
2005. This study aimed to discuss whether its operation performance had
any obvious variance after organizational change. In addition, the study
used analysis items of profitability as an example to discuss the possible
factors of variance. The findings and results of the study were induced
and concluded to propose suggestions or to search for strategies to
respond to the market and serve as a reference for enterprises when
making policies of management and development and for future
researchers.
Based on the indicators of profitability, the study compared the rate of
change of means and analysis of variance (ANOVA) of various analysis
items of profitability such as the mean of return on asset (ROA), return on
equity (ROE), ratio of paid-in capital, earnings per share (EPS), net profit
ratio and average turnover of employees before privatization during 1997
and 2005 and after privatization during 2006 and 2012 respectively.
Suggestions are proposed on the basis of the data to serve as a reference
for Chunghwa Telecom Co., Ltd. when formulating management
strategies after privatization. The study results are as follows:
1. The variable ratio of each analysis item of profitability after
privatization stagnated and declined.
2. The analysis items of profitability after privatization were
lower than those before privatization, and only the average
turnover of employees grew, which indicated that
profitability of the corporation after privatization decayed
and descended.
3. Privatization comparatively led to negative growth and
recession on operation profits, which illustrated that
privatization achieved very little. With regard to the indicator
of sales volume, new types of mobile phones, the rapid
development of Internet service and communication habit
different from tradition were factors that caused weak sales
volume of fixed network. In addition, due to the reduction of
rates, the revenue of the corporation plunged. On the other
hand, regarding the indicator of sales value, although the sales
volume of mobile phone business increased, the competition of
the market was still fierce, and the strategies of the corporation
responding to the market were relatively inflexible, which led
to the decline of its revenue instead of growth. To sum up, the
entire efficiency value of Chunghwa Telecom Co., Ltd.
declined after privatization.
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