The Study of Senior LOHAS Living Approach Toward the Demand of Hairdressing

• Main Authors: HUANG, LI-HUA, 黃麗華
• Other Authors: Tuan, Panchio
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/75525999503438030374

碩士 === 南開科技大學 === 福祉科技與服務管理所 === 101 === The rising consciousness of environmental protection and global warming has brought tremendous business opportunities of LOHAS for Taiwan. The elderly are regarded as the most LOHAS goods purchasing power. Besides, the Hairdressing is in a competitive environment, it tends to focus on the niche market. However, the LOHAS-lifestyle elderly are still being ignored. Therefore, the study is to investigate the demand of Hairdressing of the LOHAS-lifestyle elderly, including the LOHAS scale self-assessment and investigation of hairdressing needs intention. This study used questionnaire, and using SPSS for most analysis tools, include descriptive statistics, reliability analysis, ANOVA, Correlation Analysis, and regression analysis and the result as below: The more LOHAS tendency elderly, the more positive and strong LOHAS requirements on the hairdressing demand intention. In addition, whether it is the concept of healthy living, the concept of environmental protection, the concept of physical pleasure, or the concept of sustainable development, all were individually significant correlated with hairdressing supplies selection, hairstyles selection, environmental demands selection and service demands selection of the hairdressing needs intention. According to the results of regression analysis, the four concepts of LOHAS (the concept of healthy living, the concept of environmental protection, the concept of physical pleasure, and the concept of sustainable development), are significant predictable with LOHAS requirements on the hairdressing demand intention. Keywords: Senior, LOHAS, The Hairdressing