| Summary: | 碩士 === 國立高雄師範大學 === 視覺設計學系 === 101 === This study surveyed the US license plates as the subjects and via literature review, sample analysis, statistics, we conclude the common visual factors used on the US license plates to explore visual layout and arrangement techniques among car brand samples. Fitt’s Law to punctuate effectiveness presentation and psychological process from awareness to action of AIDMA are also analyzed.
The inner presentation languages used by the US license plates can be explained from the main axis of five development aspects proposed by Japanese scholar Miyazaki and we then conclude six dimensions of visual themes of the US license plates. Content analysis is then introduced to describe historical context and the common visual expression model.
In terms of the functions to convey messages: legibility, readability, and discriminability, this study discovers the essence of message delivery and design of the US license plates. This study explores how local features in Taiwan can be applied to the design of license plates; Kaohsiung City is surveyed as a case study. The findings of this study enable Taiwan to showcase its local features and community building and development achievements when marketing its international tourism industry; the objectives of mobile marketing, thus, can be achieved.
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