Improve the Gap of Supply and Demand of digital Games - The House of Quality Perspective

• Main Authors: Bau-Yi Li, 李保宜
• Other Authors: Shu-Chun Ho
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/55365040021479549543

碩士 === 國立高雄師範大學 === 資訊教育研究所 === 101 === 　　With rapid development and continuing innovation of digital game market, how to satisfy users’ needs becomes a critical research issue. The objective of the research is to explore the priority of the improvement in respect of the users’ requirements of digital game and to identify the engineering characteristics of game design that can be better improved. Focused on the three most popular games (Massively Multiplayer Online Role Play Game, Action Game and Puzzle Game), this paper applies Quality Function Deployment (QFD) to find out the priority of the improvement which customers require, that is, customer attributes (CAs). To find out the correlation matrix of House of Quality (HOQ), this paper analyzes the engineering characteristics of game design and further conducted surveys among the experts. 　　We found that the prioritized customer attributes which needed to be improved first is the personalization in the Massively Multiplayer Online Role Play Games and Action Game, while the Puzzle Games needs to improve the sociability of the players. In addition, the engineering characteristic of game design is Human-Computer Interface (Body Feeling) that should be improved first. This research identifies customer attributes (service requirement) and engineering characteristics (service quality) of design of digital games. The results provide theoretical and practical contributions that help the manufacturers to improve the game design. Keywords: Digital Game、Game Design、Human-Computer Interface、Quality Attribute Ranking、Quality Function Deployment.