The Study of Critical Success Factors on Customer Relationship Management System - A Case Study of Oscar Pat Company

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === For the changing of pet supply business from single operation shop into chain stores in multiple locations, standardization of service practices and the integration of customer relationship management (CRM) technology are critical in creating competitive...

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Bibliographic Details
Main Authors: Shu-Yun Su, 蘇淑雲
Other Authors: Tsuen-Ho Hsu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/88330777975167248301