Why do we follow and purchase?

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === Purchase behavior has been studied and analyzed extensively for decades. “Following Purchase” is not fully categorized in the consumer behavior. There are few studies specifically focusing on this particular subject. This study attempts to explore anteced...

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Bibliographic Details
Main Authors: Po-Hong Chen, 陳柏宏
Other Authors: Perng-Fei Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/13949039981024461365