Consumer''s Brand Love Concept Maps- An Empirical Study for Coffee Chain Stores
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === Under the market of fierce market competition, brand becomes one of the key points which help enterprises to stand out from other competitors. Brand image has been the approach for enterprises to conduct brand management and build brand equity. With the e...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/26205245001847588655 |