Repeatitive Informational Commercial and Hierarchical Effects of Consumer Persuasion-A Case of TV Shopping
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === The rapid development of wired media leads to a surge in TV shopping which reshapes consumer shopping habits. TV shopping channels in particular employ repetitive informational commercials to achieve persuasion. However, consumers usually do not trust m...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55656986121295624166 |