Co-creation Value between Online Shopping and Customer by Operant Resource-Based Capabilities

碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 101 === Electronic Commerce has become a common way that enables consumers to search for information and purchase products or services. The numbers of consumers using the social media marketing to purchase goods and services are growing. It has become a critic...

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Bibliographic Details
Main Authors: Yi-Ciang Chen, 陳苡嬙
Other Authors: Szu-Yuan Sun
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/74430012276494399553

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