Co-creation Value between Online Shopping and Customer by Operant Resource-Based Capabilities
碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 101 === Electronic Commerce has become a common way that enables consumers to search for information and purchase products or services. The numbers of consumers using the social media marketing to purchase goods and services are growing. It has become a critic...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74430012276494399553 |
| Summary: | 碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 101 === Electronic Commerce has become a common way that enables consumers to search for information and purchase products or services. The numbers of consumers using the social media marketing to purchase goods and services are growing. It has become a critical issue to leverage websites resources and creating value for the customers through direct interaction with the online shopping and securing a competitive advantage in the marketplace. In the context of the service science, the research is focus on value-creation processes and operant resource-based capabilities, through a questionnaire survey to understand value offering and co-creation value between online shopping and customers. This research shows that operant resource-based capabilities of online shopping have significant influence on value offering. It contributes to the understanding of service with online shopping and customers, thus obtaining a competitive advantage.
|
|---|