The Study of e-WOM Adoption Behavior with Different Social Information Preference
碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 101 === Due to the development of the Internet, users now search or post comments on the internet. Many Internet users rely on community sharing or customers'' reviews, as the basis of consideration and comparison. In order to meet the needs of infor...
Main Authors: | Yu-Hsiang Hung, 洪裕翔 |
---|---|
Other Authors: | Echo Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/97172151044482489816 |
Similar Items
-
A Study of eWOM Credibility and Adoption: Individual, Social, Technology Perspectives
by: LIN, PEI-SYUAN, et al.
Published: (2018) -
The Effect of eWOM Interface Design and WOM Recommenders on eWOM Diffusion
by: CHI-HUNG YEH, et al.
Published: (2009) -
The Influence of eWOM on Consumer Purchase Intention: A Study Based on Information Adoption Model
by: HSU, SHU-HUAI, et al.
Published: (2019) -
Primacy effect? The interaction effects in eWOM from different platforms on Adoption Behavior: The Case on Hotel Industry
by: Jia-Se Chang, et al.
Published: (2017) -
Consumers’ Motivational Involvement in eWOM for Information Adoption: The Mediating Role of Organizational Motives
by: Safdar Hussain, et al.
Published: (2020-01-01)