Relationship among Experience marketing, switching cost and purchase intention-Movable food industry as an example
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 101 === The existence of experiencing marketing has increased additional values of the products during the process of selling. Recently, owing to economic growth, the catering industry has been flourishing in Taiwan. The competition in catering industry has become f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24018199132883632497 |