A study of Information Search on the Choice towards Physical Channels and Victual Channels

碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 101 === Since the era of diversification channels, prompting changes in consumption patterns, not only created a virtual channel booming on the market but also changed the current consumer market, consumers have more choices and convenience information search. The n...

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Bibliographic Details
Main Authors: Yi-wun Lin, 林怡妏
Other Authors: Kuo-kuang Chu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/85566840361988052825