| Summary: | 碩士 === 國立高雄第一科技大學 === 應用日語研究所 === 101 === Technological progress and economic changes in the environment, raising the level of material life, the people began to pursue a high level of consumption. Nature is the concept of beauty changed people are willing to let them-self through medical cosmetic or beauty integer external even better and enhance the individual''s self-confidence. Beauty Chain industry itself is a contact with the end consumer and Services industry innovation, and above the service to enhance customer loyalty for the industry will be in the industry to win the necessary conditions.
Based on the above, the purpose of this research is twofold: First, the analysis of the beauty chains by service innovation mode, the second for the beauty industry chain service innovation proposed.
The study will use the case study method and use the Rob Bilderbeek and Pim dem Hertog (1998) service innovation model as the basis of the research mode, by case analysis company, service innovation model.
The results of this study are the following. First, in terms of four dimensions: to provide consumers the most complete equipment and attentive service, and the use of information management systems to provide tailored customer service. Second, the knowledge of the dimensions: the intense competition, you need to rely on word-of-mouth as well as marketing, publicity, ongoing employee training is critical in order to maintain the service. Third, in connection dimensions elements: case company take the outlets mode, unified by the Corporation, the marketing, personnel training, the design of the stores by its location varies.
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