| Summary: | 碩士 === 國立高雄餐旅大學 === 餐旅管理研究所在職專班 === 101 === The economy in Taiwan is a state of recession. However, some industries, such as alcohol or hotel industry, still flourish. Based on consumer demand, they develop a place where meet the popular demands of special drinking occasions, with a high quality of service and rational price, called“Talking Bar.”The gloomy light and waitress service is there. Men and women enjoy the open entertainment air to cultivate another style of bar. The public relation hostess not only provides basic table service, but also can chat, play games, and could give customers extra enjoyment from drinking, physical relaxation and value.
This research apply the Strategic Experiential Modules (strategic experience models; the SEMs are) proposed by Schmitt (1999) scholars to explore the customer’s consumption experience and their satisfactions in talking bar. This research will utilize SEMs five dimensions, including the sensory experience, emotional experience, the experience of action, examination of Synopsys and related experience. Furthermore, there are a lot of analyses of major consumer who walk into talking bar and corroborate the relationships between SEMs five dimensions and customer satisfaction.
In this research, questionnaire is as a research tool in three more well-known Talking Bar of Kaohsiung City, with convenience sampling method to survey. The data analysis use SPSS software. This research want to know transformation of a drink and hotel industry and the development process of the hotel industry under enhanced customer service quality request.
There is three research motivations: analyses the socioeconomic background characteristics of the customer in Talking Bar, understand consumer''s consume motivation and their satisfaction, corroborate the relationships between SEMs five dimensions and customer satisfaction.
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