Using Means-End Chain to Exploration the Experiential Value of Lounge Bar
碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 101 === With the increasing of public living standard, the sensibility of consumers to the price of goods has gradually changed. Except for the price, the consumers also care about that they get after experiencing afterwards, such as benefits, fulfillment, entertainme...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/97357685854969018130 |