| Summary: | 碩士 === 國立宜蘭大學 === 多媒體網路通訊數位學習碩士在職專班 === 101 === The cloud digital service of Tou Chen town Yi-Lan“One neighborhood, One speciality”–Base on google sites.The research spirit is pushMinistry of Economic Affairs“one town one product”combining marketing strategy model narrawing down to the inhabitance“Tou Chen”to create Tou Chen’s local cloud digital service.
The research points including : 1.The strategic integration approach of the carrying interest related management, organization and resources, and the accordant marketing message convention. 2. Based on Yilan’s twelve towns to discover the speciality of each town and use the Google Sites frame. 3. The Google sites which Establish the overall promotion strategy of local specialty products has effect to the task which promote the image of local specialty products in Taiwan and the channel operating ability.
In the long run, we wish that we could cultivate local talent people, raise the employed population, improve business investment, promote the innovation of the local specialties to add the real benefits. By the local specialty combing activities from government to create accordant, interactive, and the assignment marketing effects to create a long and positive Economic effects.
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