Investigation of the Influence of Car Sale-Person’s Personality and Competence for Job Performance and Customer Loyalty

• Main Authors: Jhong-Huei Chen, 陳忠暉
• Other Authors: Jui-Min Hsiao
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/73968065042149701328

碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 101 === The relationships between job performance and personality had been widely studied in literature. However, the focus of personality, competence, job performance and customer loyalty was lacking. The present paper includes personality aspects in the study, trying to explore the effects of personality and job performance on job performance and customer loyalty. There are more and more car sale-person put competence into human resource management in practices. Data were collected from random sale-person of internet. The research framework was tested with a series of regression analysis. The results show that both competence and car sale-person personality have positive effects on job performance and customer loyalty. Based on our findings, conclusions and implications for management are presented.