| Summary: | 碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 101 === The eastern region of Taiwan has rich natural assets, and has become more convenient traffic and more tourists of Mainland China coming in recent years. It makes the eastern as ilan' svisitors increase every year. The study mainly discusses about how the hotel industry of ilan area to make service innovation to enhance customer value and output a positive performance. From the case study of the local F Hotel and literature analysis, the important research findings are as follows:
1.The hotel industry could build a unique innovation service model by combining software and hardware such as travel technology, and make importance of job training.
2.The hotel industry could strengthen and diffuse the forces of innovative service by the multi-action of reducing, upgrading, removing, and creating.
3.The hotel industry should consider the real needs of customers to make the result of innovation more spread to different groups for service innovation.
4.The service innovation of hotel industry could bring the revenue, number of customers, cost control and enhance customer value and other positive performance output results that compares with the previous year after innovation.
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